Surrogacy in Canada: A New Era with Willow Roots Fertility Consulting

Surrogacy in Canada has long been guided by values of compassion, community, and altruism. Canadian laws are unique in that they support altruistic surrogacy—meaning surrogates cannot be paid for carrying a child, only reimbursed for expenses. This ensures that the heart of surrogacy in Canada remains focused on the spirit of helping others create a family.

While the Canadian surrogacy community has thrived on goodwill and strong relationships, hopeful parents and surrogates alike have often found themselves overwhelmed by unclear processes, long wait times, and inconsistent support. For years, families have had to navigate emotional journeys with limited guidance, unclear expectations, and a lack of personalized, trauma-informed care.

That’s why Willow Roots Fertility Consulting was born.

At Willow Roots, we believe that hopeful parents and surrogates deserve more—more transparency, more compassion, and more dedicated support at every stage of the process. Our mission is to set a new industry standard, where ethical practices, organic connection, and honest communication are the cornerstones of every experience.

Here’s how Willow Roots is changing the game:

• Smaller, More Personalized Caseloads:
  We limit the number of hopeful parents we work with at one time, ensuring every client gets the attention, care, and communication they deserve. No long waits. No feeling lost in the system.

• Trauma-Informed Support:
  We recognize that fertility struggles and surrogacies come with emotional complexity. Our team brings over 9 years of experience, offering sensitive, informed care to support each client’s emotional well-being.

• Full-Spectrum Services:
  Willow Roots doesn’t just introduce surrogates and hopeful parents—we guide you through every aspect of your fertility journey, whether you’re navigating IVF, IUI, traditional conception support (TIC), or surrogacy. We even help you understand financial processes and reimbursement guidelines clearly and ethically.

• Ethical and Organic Practices:
  We hold ourselves to the highest ethical standards, fostering honest, authentic relationships between hopeful parents and surrogates. We never guarantee a baby—but we always guarantee compassionate support and expert guidance.

• Transparency and Advocacy:
  At Willow Roots, you’ll never be left wondering what’s next. We advocate fiercely for our clients, ensuring that every party involved understands their rights, their options, and their next steps.

Rooted in Experience, Growing Toward Change

Our team’s personal and professional experiences have shaped Willow Roots into what it is: a safe space where families are grown, dreams are nurtured, and everyone is treated with dignity and respect. We know the industry can do better—and we’re here to lead that change.

Whether you're a hopeful parent ready to begin your path to parenthood or a surrogate looking to help grow a family, Willow Roots is ready to walk beside you—every step of the way.

At Willow Roots, we don’t just help create families—we grow hope.